Brand Manager
Looking for a career as a Brand Manager? Here is a list of keywords to include in your resume.
Brand Manager
by Curious Genius
1. Research
1.1. Consumer Panels
1.2. Qualitative
1.3. Quantitative
1.4. Research Methods
1.4.1. Research Methods for Brand Strategy
1.5. Market Trends
2. Engagement
2.1. Brand Platforms
2.1.1. Engagement Platforms Building Brand Community
2.1.2. Brand platform: Phases of Strategic Brand Development
2.2. Channels
2.2.1. Digital
2.2.1.1. Digital Strategy
2.2.2. Omni Channel Engagement
2.2.2.1. Creating Omnichannel Customer Engagement
2.2.3. Social Media
2.2.3.1. Building Brand - The Power of Social Media
2.2.4. Television
2.3. PR
2.4. Comms Planning
2.5. Influencer Relations
3. Strategy
3.1. Strategic Brand Plan
3.1.1. Strategic Brand Management Edx
3.2. Brand Strategy
3.2.1. Brand Building
3.3. Merchandising Strategy
3.4. Marketing Strategy
3.5. Category Brand Strategy
4. Brand
4.1. Global Brand
4.1.1. Governance
4.1.2. Campaign Management
4.1.3. Merchandising Strategy
4.2. Marketing
4.2.1. Brand Marketing
4.2.2. Creative Content
4.2.3. Traditional Brand Marketing Playbook
4.2.4. Shopper Marketing Campaigns
4.2.5. Marketing Mix initiatives